One of the implications for proactive firms includes:

One of the implications for proactive firms includes:

• A. Ignoring social feedback
• B. Direct competition with NGOs
• C. Matching CSR publicity with capabilities
• D. Minimizing collaboration with external groups

Answer: (C)

Proactive firms focus on creating value and improving their competitive position through strategic actions that consider corporate social responsibility (CSR) principles. Matching CSR publicity with capabilities is crucial for these firms, as it ensures that their public commitments and communications about social responsibility align with their actual practices and capabilities. This alignment fosters credibility and trust among stakeholders, including consumers, investors, and the broader community. When a firm publicizes its CSR initiatives but does not have the capabilities to support those claims, it risks damaging its reputation and stakeholder relationships if it fails to deliver on its promises. In contrast, ignoring social feedback would hinder a proactive firm's ability to adapt and respond to stakeholder concerns. Direct competition with NGOs does not align with a proactive approach, as NGOs typically focus on social and environmental issues rather than competing in traditional business markets. Minimizing collaboration with external groups undermines the potential for synergistic efforts that can enhance a firm’s CSR initiatives and overall impact, which is contrary to the proactive approach that emphasizes engagement and partnership with various stakeholders.

Proactive firms focus on creating value and improving their competitive position through strategic actions that consider corporate social responsibility (CSR) principles. Matching CSR publicity with capabilities is crucial for these firms, as it ensures that their public commitments and communications about social responsibility align with their actual practices and capabilities. This alignment fosters credibility and trust among stakeholders, including consumers, investors, and the broader community. When a firm publicizes its CSR initiatives but does not have the capabilities to support those claims, it risks damaging its reputation and stakeholder relationships if it fails to deliver on its promises.

In contrast, ignoring social feedback would hinder a proactive firm's ability to adapt and respond to stakeholder concerns. Direct competition with NGOs does not align with a proactive approach, as NGOs typically focus on social and environmental issues rather than competing in traditional business markets. Minimizing collaboration with external groups undermines the potential for synergistic efforts that can enhance a firm’s CSR initiatives and overall impact, which is contrary to the proactive approach that emphasizes engagement and partnership with various stakeholders.