Which strategy focuses on international expansion after mastering local markets?

Which strategy focuses on international expansion after mastering local markets?

• A. Defender strategy
• B. Extender strategy
• C. Contender strategy
• D. Dodger strategy

Answer: (C)

The strategy that emphasizes international expansion after establishing a strong presence in local markets is known as the extender strategy. This approach involves first achieving a significant understanding and optimization of the home market, including solidifying customer relationships and refining operational processes. Once a company has effectively mastered its local market, it can then seek to leverage that experience, brand recognition, and operational efficiencies to expand into international markets. In contrast, the other strategies mentioned have different focuses. The defender strategy typically revolves around maintaining a secure position in local markets without significant expansion, while the contender strategy is more about competing aggressively in existing markets rather than focusing specifically on expansion after local mastery. The dodger strategy generally pertains to companies that try to evade competition rather than proactively seek to expand into new markets. This context clarifies why the extender strategy is the correct answer as it specifically targets the sequence of local mastery followed by international expansion.

The strategy that emphasizes international expansion after establishing a strong presence in local markets is known as the extender strategy. This approach involves first achieving a significant understanding and optimization of the home market, including solidifying customer relationships and refining operational processes. Once a company has effectively mastered its local market, it can then seek to leverage that experience, brand recognition, and operational efficiencies to expand into international markets.

In contrast, the other strategies mentioned have different focuses. The defender strategy typically revolves around maintaining a secure position in local markets without significant expansion, while the contender strategy is more about competing aggressively in existing markets rather than focusing specifically on expansion after local mastery. The dodger strategy generally pertains to companies that try to evade competition rather than proactively seek to expand into new markets. This context clarifies why the extender strategy is the correct answer as it specifically targets the sequence of local mastery followed by international expansion.